It’s Okay to Be Different Official Press Release


Contact: Veronica Howes
Tel: 604.831.0526


VANCOUVER, April 3, 2013 – Todd Parr’s It’s Okay to Be Different has become a favorite amongst families worldwide and is now available as an app on the iPad through the Storypanda Books app. The team at Storypanda worked with Parr’s publisher Little, Brown Books for Young Readers to add a layer of interactivity to this beloved title. The ability to select different characters, clothing, and props on each page means kids can customize the book to match their own life experiences. In doing so, the message feels more personal to each and every child allowing them to identify closely with certain instances where they may have felt ‘different.’

“We stayed very close to Mr. Parr’s original book then added creative elements so kids and parents can swap in different characters and props on each page to, in a sense, play as they read,” explains Storypanda’s Creative Director James Chutter.

“As a father of three, the message that it’s okay to be different couldn’t be more important. We’re very proud to be involved in bringing this message to a new generation of readers,” adds Storypanda’s CEO Pavel Bains.

Storypanda Books is known for allowing parents to share the creative work of their kids with their friends and family, which adds a social element to reading. With It’s Okay to Be Different, children can make a postcard of a custom page and have their parents share it via Facebook, Twitter and email with friends and family. The invitees can then purchase the full book with all its interactive features on Storypanda’s iPad application. This is a unique approach that further inspires kids to continue on with reading.

To read, create and share with Todd Parr’s It’s Okay to Be Different, you can purchase it for $4.99 by downloading Storypanda Books on the iPad or going to

Storypanda connects thousands of children’s authors and illustrators with millions of little readers. Through it’s mobile publishing platform, Storypanda is helping to raise a generation of creative kids by allowing young readers to read, create, and share their stories.


If you’d like more information on this topic or to schedule an interview with Pavel Bains, please contact Veronica Howes at or 604.831.0526.